Target Market!

Target Market / Ragged Wood                                     Itasha Phelps

Level: 3

Age: 26 – 42

Size Range: 0-15

Price Range: $200-$1,000

Gender: Female

Family Size: Any/ looking into starting a family

Income: 60,000-100,000

Occupation: International Business Women

Education: Bachelors Degree - Masters

Religion: Open

Race / Ethnicity: Any

Social Class: Middle to Upper

Lifestyle: Business to Traveler

Climate: Europe

Being that I am in Milan I have been paying attention to the more European businesswomen verses the American businesswomen.  One thing that I have noticed is that they know how to be fashionable and at the same time business appropriate.  For my target market I wanted to try something different and work with businesswomen but with a lot of ethnic hints throughout the silhouettes.  Because my target market has the capability to travel to many different placing and experiences a lot of things that American businesswomen can not or just do not I believe with my target customer has the capability of being very sexy and ethnic friendly!